---
title: B2B content editing for SaaS teams | Mike Sharkey
description: Senior B2B content editing for SaaS teams. I’ll get your drafts ready for sign-off and flag anything only your team can verify.
---

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- [About](https://b2bcopywriter.uk/about)
- This you?
  
  [When you've lost control of AI contentToo much slop. Not enough time.](https://b2bcopywriter.uk/content-control) [When you need help, not headcountSenior thinking. No recruitment.](https://b2bcopywriter.uk/senior-support) [When the story stops keeping upThe product moves. The messaging drifts.](https://b2bcopywriter.uk/messaging-drift) [When your AI sounds the same as everyone elseEveryone's publishing. Nobody's standing out.](https://b2bcopywriter.uk/ai-content-problem) [When sales goes off-scriptMarketing produces. Sales improvises.](https://b2bcopywriter.uk/sales-enablement) [When the pipeline moves too slowlyGood leads. Long waits. Lost deals.](https://b2bcopywriter.uk/long-sales-cycle)
- [Blog](https://b2bcopywriter.uk/blog)
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  [Content Review Gap CalculatorHow much of your content ships unchecked?](https://b2bcopywriter.uk/content-review-gap-calculator) [Messaging Drift ScoreHow far has your story drifted from your product?](https://b2bcopywriter.uk/messaging-drift-score) [True Cost of a HireWhat that new role really costs in year one.](https://b2bcopywriter.uk/true-cost-hire-calculator)
- [FAQs](https://b2bcopywriter.uk/freelance-b2b-copywriter-faq)
- [Case Studies](https://b2bcopywriter.uk/case-studies)
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[Home](https://b2bcopywriter.uk/)*/*[What I write](https://b2bcopywriter.uk/b2b-copywriting-services)*/*Editing and content support

# B2B content editing for SaaS teams

You've got 12 pieces of content waiting for review. Send some to me. I’ll make the edits so when they come back you’re signing off, not starting over.

[Ask me about editing](https://b2bcopywriter.uk/contact?source=b2b-content-editing) [Got a deadline? Ask about a project](https://b2bcopywriter.uk/contact?source=b2b-content-editing-project)

Last updated 11 November 2026

\# content-approvals2:10 pm

Waiting on you**037114**

S

**Sales**1:52 pm*With Mike*

@you new deck intro for tomorrow. AI draft attached.

P

**Product**1:58 pm*Due 4pm*

@you release email is due at 4pm.

C

**Content**2:04 pm*With Mike*

@you blog draft, v6. Nearly there.

MS![](https://b2bcopywriter.uk/hubfs/Mike%20Sharkey%20B2B%20copywriter.png)

**Mike**2:10 pm

I’ll take the deck and the blog. Back to you by 3pm.

Illustrative scene

![Meta](https://b2bcopywriter.uk/hubfs/Meta_lockup_positive%20primary_RGB.svg) ![Google Cloud](https://b2bcopywriter.uk/hubfs/logo_googleCloud.png) ![Google Workspace](https://b2bcopywriter.uk/hubfs/Logo_google_workspace.png) ![Perk](https://b2bcopywriter.uk/hubfs/Perk_PerkGreen.jpg) ![Usercentrics](https://b2bcopywriter.uk/hubfs/Logo_blue_Usercentrics.svg) ![Imeld.ai](https://b2bcopywriter.uk/hubfs/IMELD%20logo.svg) ![DataGuard](https://b2bcopywriter.uk/hubfs/DG%20logo%20v2.png) ![EY](https://b2bcopywriter.uk/hubfs/EY%20Logo.jpeg) ![Meta](https://b2bcopywriter.uk/hubfs/Meta_lockup_positive%20primary_RGB.svg) ![Google Cloud](https://b2bcopywriter.uk/hubfs/logo_googleCloud.png) ![Google Workspace](https://b2bcopywriter.uk/hubfs/Logo_google_workspace.png) ![Perk](https://b2bcopywriter.uk/hubfs/Perk_PerkGreen.jpg) ![Usercentrics](https://b2bcopywriter.uk/hubfs/Logo_blue_Usercentrics.svg) ![Imeld.ai](https://b2bcopywriter.uk/hubfs/IMELD%20logo.svg) ![DataGuard](https://b2bcopywriter.uk/hubfs/DG%20logo%20v2.png) ![EY](https://b2bcopywriter.uk/hubfs/EY%20Logo.jpeg)

B2B editing and content support is a senior editor reading what your team produces before it goes out. Marketing posts, sales decks, product emails, help articles, the CEO’s LinkedIn. I check it’s true, specific, in your voice and worth defending, then fix it or say it should be binned. One or two days a week, inside the tools you already use.

Most teams get here after AI arrived. Writing got faster and reading didn’t, so work either waits for one person’s sign-off or goes out without it. That is the [content review gap](https://b2bcopywriter.uk/content-review-gap-calculator), and hiring an editor is only one way to close it.

## At a glance

For

Lean SaaS marketing teams making more content than anyone has time to read

Covers

Marketing content, plus decks, emails and posts from sales, product and leadership

First step

Send me the piece you’re least sure about. I’ll share a few notes. You decide if they’re useful.

## What you can send over

A launch email, a sales deck, a case study or the blog draft that’s been “nearly there” for two weeks. I edit drafts from your team, your freelancers and whatever AI tool everyone’s using this week.

I work in the draft itself. I’ll pull the point out of paragraph seven, cut what’s getting in the way and flag any claims your team needs to verify. You get an edited draft with the outstanding decisions marked up. You still decide what ships. You don’t get a document full of comments asking you to “make it punchier”.

### One project

Got a launch pack or a batch of content to get out? Send me the drafts and the deadline. I’ll tell you what I can take on, when you’ll get it back and what it’ll cost.

### A regular slot

If there’s another pile every week, we can set aside time to edit it. We’ll agree what comes to me and when you need it back, so you’re not finding someone to read it from scratch every Thursday.

[Get a free review of one draft](https://b2bcopywriter.uk/contact?source=b2b-content-editing-send)

Send me the piece you’re least sure about. I’ll tell you what I’d change and why.

If it’s confidential, just describe the piece for now.

## Expert eyes when you need them

Not a junior, not a checklist with my name on it. Meta. Google Cloud. Enterprise tech, AI infrastructure, compliance. Places where the buyer was clever and sceptical, and a wrong claim cost more than a late one.

The proof, if you want it: **ABM messaging that delivered 2× target**, with landing pages, email, paid and social all telling the same story. [Read the case study](https://b2bcopywriter.uk/case-studies/abm-2x-target).

[More about me](https://b2bcopywriter.uk/about)

![Mike Sharkey, B2B copywriter](https://b2bcopywriter.uk/hubfs/Mike%20Sharkey%20B2B%20copywriter.png)

## Questions people ask

### How long should a proper content review take?

Longer than most teams budget. For a typical blog post that makes claims, I assume about 45 minutes: read it, check the facts, test the argument and put the voice right. A short social post needs nearer 20. A whitepaper or a sales deck can take 75 or more. Multiply that by what you publish in a month and you have the hours you need. The [content review gap calculator](https://b2bcopywriter.uk/content-review-gap-calculator) does the sum.

### What's the difference between editing and proofreading?

Proofreading fixes the surface: typos, grammar, consistency. Editing asks whether the argument holds, whether the evidence is real and whether the piece should go out at all. AI drafts usually pass a proofread. Most fail an edit, because the grammar is fine and the substance is thin.

### Do you mark it up or fix it?

I work in the draft itself and return it edited, with the decisions still open marked up and short notes on why. Where it needs a different argument, I say so and explain what I would do instead. You decide what ships.

### Can you edit content that doesn't come from marketing?

Yes, and it's often where the risk is. Sales decks, product emails, help articles and the CEO's LinkedIn posts go out fast, written by people with other jobs, and checking them is nobody's job. They also carry claims about the product, which is where a wrong word becomes a support ticket.

### Does Google penalise AI-written content?

Not for being AI-written. Google says it rewards helpful, reliable content however it is produced, and its spam policies go after content made at scale mainly to manipulate rankings ([Google's guidance on generative AI content](https://developers.google.com/search/docs/fundamentals/using-gen-ai-content)). The risk with an unreviewed AI pipeline is that it drifts towards exactly that: lots of fluent pages saying nothing specific. The protection sits in the review step, not in avoiding the tools.

### Is this the same as fractional editorial support?

No. Editing covers content that already exists and needs reading, fixing and signing off. [Fractional editorial support](https://b2bcopywriter.uk/senior-support) is broader: someone writing, planning and owning the editorial standard, a bit like a part-time senior hire. Plenty of teams start with editing and add more once they see where the gaps are.

Not sure how much review you need? [Try the content review gap calculator](https://b2bcopywriter.uk/content-review-gap-calculator). Need someone writing as well as editing? [See fractional editorial support](https://b2bcopywriter.uk/senior-support).

## The piece you’re least sure about? Send it over.

Send something over and I’ll share a few notes. You decide if they’re useful.

[Get a free review of one draft](https://b2bcopywriter.uk/contact?source=b2b-content-editing)

---

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