+20% lead gen for SaaS scaleup
Created new gated assets for a SaaS scale-up that outperformed the old bests by 20%
How we help
Deals stall when proof is missing
Buyers, hosts, and investors don’t move on good intentions. They need hard data, verified impact, and stories they can share with stakeholders. Without them, even great projects can get stuck in procurement limbo.
B2b copywriting that turns your biggest climate wins into data‑rich case studies complete with stats, third‑party validation and quotes stakeholders can use to get deals done.
Decision‑makers buy outcomes, not acronyms
Councils, fleets, developers, and corporate buyers don’t want a crash course in your tech stack. They want to know: how does this cut carbon, control costs, and deliver reliability they can defend to their board?
I build one‑pagers and content pieces that translate kWh, uptime, carbon, and savings into clear, boardroom‑friendly value — so projects move from “interesting” to “signed off."
Objections and myths slow deals down
Whether it’s “EV chargers will overload the grid” or “second‑life batteries don’t last,” misconceptions can derail confidence. If you don’t address them early, prospects stall or drift to competitors.
I create plain‑English explainers and myth‑busting guides that give your advocates the clarity they need to keep deals alive and moving.
Complex stories, no bandwidth
Big reports and investor decks don’t write themselves. And they rarely get done at all when everyone’s already juggling launches, grants and fundraising. Important content gets pushed to “later”… until later costs you opportunities.
I take deep-tech briefs and turn them into polished whitepapers, board-room pitches, or grant-ready content. The kind that moves funding forward without eating up your team’s bandwidth.
Quiet leaders, loud markets
Your founders and execs have the sharpest insights, but no time (or appetite) to turn them into thought leadership. Meanwhile, louder competitors are shaping the narrative and winning mindshare.
I ghostwrite bylines, keynotes and posts that capture your voice and authority. Your leaders stay focused on building and leading the market conversation.
