B2B copywriter making the complex sound simple (& good)

Freelance B2B copywriting expertise

Your next B2B copywriter (without the hassle)

If you're searching for a freelance B2B copywriter who can take any brief and turn it into sharp, on-brand copy, you're in the right place.

I’ve spent 15+ years writing for SaaS, AI, professional services and beyond. Working for the kind of teams that move fast, think hard and don’t have time to explain things twice.

I help lean marketing teams meet deadlines, nail messaging and make complex stuff sound simple (but never, ever dull).

 

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b2b copywriting expertise

What I can write for you

Whether you need long-form content to build trust or short, punchy copy to nudge someone toward a decision, I can help.

  • Blog posts and thought leadership
  • Landing pages and website copy
  • Email nurture sequences
  • Sales sheets, product pages and case studies
  • LinkedIn ghostwriting or campaign messaging
Book a 20-min chat

15+ years of B2B content experience

+20% lead gen for SaaS scaleup

Created new gated assets for a SaaS scale-up that outperformed the old bests by 20%

2x'd the sales target for Enterprise Tech

Content lead for integrated ABM campaigns that smashed the sales target and grew pipeline.

+5% Click Through Rate for AI startup

Increased nurture CTRs by 5% with tailored, test-ready email flows that moved prospects to demo faster.

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What makes good B2B copy?

Clear. Concise. Credible. And actually interesting...

Your buyers are smart. They're also busy. Good B2B copy doesn’t shout or over-sell. It makes the complex clear, connects quickly, and leads people from awareness to action.

That’s what I aim to do every time I write.

 

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Who I work with

SaaS, services and everything in between...

I’ve worked with startups and scale-ups, global brands and growing teams. Some have in-house marketing leads, some don’t. All of them wanted copy that worked and a B2B copywriter they didn’t have to spoon-feed.

Industries I’ve written for:

  • SaaS, fintech and AI
  • ESG, compliance and data privacy
  • Legal, accounting and professional services
  • HR tech, event tech

Book a 20-min chat

How we can help

Case study series

Turns your biggest projects into proof buyers, hosts, and investors can trust — with hard data, third‑party validation, and quotes they can repeat to their boards.

Myth‑buster explainers

Clear, plain‑English guides that kill common objections (“EV chargers overload the grid”, “BESS isn’t reliable”) and give your advocates simple ammo to win internal buy‑in.

ROI and impact one‑pagers

Fast, scannable sheets that show £ saved, t CO₂ cut, uptime and payback in one glance. So deals don’t get stuck in legal or procurement purgatory.

Deep‑dive reports & whitepapers

Research‑backed content that makes investors, grant committees and enterprise prospects comfortable enough to move (without draining your team’s time).

Executive ghostwriting

Sharp, audience‑first posts, bylines, and talks that turn your leaders into credible voices in a noisy market — even when they don’t have the bandwidth (or the words) themselves.

Email nurture & campaigns

Targeted sequences to keep stakeholders engaged during long sales cycles. Built to move them from interest to action without (just without sounding like a sales robot).

Trusted by leading companies

Trusted by teams at Meta, Google Cloud, TravelPerk and more. Want to see examples? I’m happy to share links. Just ask!

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