---
title: B2B copywriting services | Mike Sharkey | B2B copywriter
description: "B2B copywriting services for SaaS marketing teams: website copy, case studies, sales material, emails and whitepapers and more. UK based."
---

[![B2B Copywriter](https://b2bcopywriter.uk/hubfs/B2B_Logo_0C031C_on_F3F4F6_2x.png)](https://b2bcopywriter.uk/)

- [Home](https://b2bcopywriter.uk/)
- [About](https://b2bcopywriter.uk/about)
- This you?
  
  [When you've lost control of AI contentToo much slop. Not enough time.](https://b2bcopywriter.uk/content-control) [When you need help, not headcountSenior thinking. No recruitment.](https://b2bcopywriter.uk/senior-support) [When the story stops keeping upThe product moves. The messaging drifts.](https://b2bcopywriter.uk/messaging-drift) [When your AI sounds the same as everyone elseEveryone's publishing. Nobody's standing out.](https://b2bcopywriter.uk/ai-content-problem) [When sales goes off-scriptMarketing produces. Sales improvises.](https://b2bcopywriter.uk/sales-enablement) [When the pipeline moves too slowlyGood leads. Long waits. Lost deals.](https://b2bcopywriter.uk/long-sales-cycle)
- [Blog](https://b2bcopywriter.uk/blog)
- [Tools](https://b2bcopywriter.uk/tools)
  
  [Content Review Gap CalculatorHow much of your content ships unchecked?](https://b2bcopywriter.uk/content-review-gap-calculator) [Messaging Drift ScoreHow far has your story drifted from your product?](https://b2bcopywriter.uk/messaging-drift-score) [True Cost of a HireWhat that new role really costs in year one.](https://b2bcopywriter.uk/true-cost-hire-calculator)
- [FAQs](https://b2bcopywriter.uk/freelance-b2b-copywriter-faq)
- [Case Studies](https://b2bcopywriter.uk/case-studies)
- [Contact](https://b2bcopywriter.uk/contact)

[Home](https://b2bcopywriter.uk/)*/*What I write

# B2B copywriting services that do the business

Website copy, case studies, sales material, emails, long-form and more. No buzzword bingo allowed.

[Get a free content review](https://b2bcopywriter.uk/contact?source=b2b-copywriting-services-hero)

Last updated 29 October 2026

Homepage buzzword bingo

Synergy

Seamless

Leverage

Next-gen

AI-powered

End-to-end

Best-in-class

Robust

World-class

Full house

MSYeah, no. I write the other kind of copy.

## What needs writing?

The homepage is three launches behind. The case study story lacks any kind of story. Sales has rewritten the deck again.

## B2B website copywriting

Homepages, product pages and landing pages that help buyers find you, understand you and choose you. SEO and AI discovery built into the thinking, with copy that has something to say and a voice that's yours.

[Explore B2B website copywriting](https://b2bcopywriter.uk/b2b-website-copywriting)

[What it fixes Messaging drift The product moved on but the story didn't. →](https://b2bcopywriter.uk/messaging-drift)

## B2B editing and content support

Content reviews, audits, rewrites and new content planning. Senior editorial support for the content your team hasn’t got time to check.

Page coming soon

[What it fixes The content review gap Editorial consistency for your content →](https://b2bcopywriter.uk/content-control)

## B2B case study writing

Customer stories with a real number, a quote the customer has approved and the sign-off already chased. Proof your sales team will send without being asked.

[Explore B2B case study writing](https://b2bcopywriter.uk/b2b-case-study-writing)

[What it fixes A long sales cycle Good leads, long waits (lost deals) →](https://b2bcopywriter.uk/long-sales-cycle)

## Fractional editorial partner

Senior editorial judgement one or two days a week, or one project at a time. Positioning kept tight, launches kept sharp. No recruitment, no notice period.

Page coming soon

[What it fixes Hiring gaps and hiring freezes Editorial support on demand (not on payroll) →](https://b2bcopywriter.uk/senior-support)

## Sales decks and one-pagers

Decks, one-pagers and battlecards built around the objections your reps hear, not the ones marketing wishes they'd hear. Material that survives a procurement team.

Page coming soon

[What it fixes Sales going off script Marketing makes it, sales ignores it →](https://b2bcopywriter.uk/sales-enablement)

## Email sequences

Nurture and launch emails with one job each. Written for a named role at a specific stage of the deal, with a reason to reply.

Page coming soon

[What it fixes Leads that go quiet The meeting went well (then crickets) →](https://b2bcopywriter.uk/long-sales-cycle)

## Articles and whitepapers

Thought leadership with a point of view, and AI drafts edited until they read like someone who has done the job. Nobody needs another 1,200 words on 'the future of' anything.

Page coming soon

[What it fixes You sound like your competition Everyone’s publishing, nobody’s standing out. →](https://b2bcopywriter.uk/ai-content-problem)

## Positioning and messaging

The thinking before the words: what you do, who it's for and why it matters now. Written down once, so every team stops improvising.

Page coming soon

[What it fixes Messaging drift The product moves, the messaging drifts. →](https://b2bcopywriter.uk/messaging-drift)

## Questions people ask

### What B2B copywriting do you do?

Website copy, case studies, sales decks and one-pagers, email sequences, articles and whitepapers, and the positioning and messaging that sits underneath them. I also work as a fractional editorial partner for marketing teams that need senior judgement without a full-time hire.

### Who do you write for?

Mostly lean marketing teams at SaaS companies of around 100 to 200 people. Past work includes enterprise collaboration software, cloud infrastructure and specialist professional services, with earlier years at Meta and Google Cloud.

### How do I start?

Send me a piece of content that isn't landing: an email, a page, a case study, a deck. I'll send honest notes within 48 hours. No pitch, no obligation. If the notes are useful, we talk about more.

## Not sure what you need? Send me the thing that isn't working.

A page, an email, a deck. I'll read it like a sceptical buyer and tell you what I'd change. No pitch.

[Get a free content review](https://b2bcopywriter.uk/contact?source=b2b-copywriting-services-footer)

---

[![B2B Copywriter](https://b2bcopywriter.uk/hubfs/B2B_Logo_0C031C_on_F3F4F6_2x.png)](https://b2bcopywriter.uk/)

[Home](https://b2bcopywriter.uk/) [About](https://b2bcopywriter.uk/about) [Blog](https://b2bcopywriter.uk/blog) [FAQs](https://b2bcopywriter.uk/freelance-b2b-copywriter-faq) [Contact](https://b2bcopywriter.uk/contact) [Content Control](https://b2bcopywriter.uk/content-control) [Sales Enablement](https://b2bcopywriter.uk/sales-enablement) [Messaging Drift](https://b2bcopywriter.uk/messaging-drift) [Long Sales Cycle](https://b2bcopywriter.uk/long-sales-cycle) [AI Content Problem](https://b2bcopywriter.uk/ai-content-problem) [What I Write](https://b2bcopywriter.uk/b2b-copywriting-services) [Case Studies](https://b2bcopywriter.uk/case-studies) [Privacy Policy](https://b2bcopywriter.uk/privacy-policy) 

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