---
title: Privacy Policy | B2B Copywriter
description: How B2B Copywriter collects, uses and protects your data, including cookies, analytics and your rights under UK GDPR.
---

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- [Home](https://b2bcopywriter.uk/)
- [About](https://b2bcopywriter.uk/about)
- This you?
  
  [When you've lost control of AI contentToo much slop. Not enough time.](https://b2bcopywriter.uk/content-control) [When you need help, not headcountSenior thinking. No recruitment.](https://b2bcopywriter.uk/senior-support) [When the story stops keeping upThe product moves. The messaging drifts.](https://b2bcopywriter.uk/messaging-drift) [When your AI sounds the same as everyone elseEveryone's publishing. Nobody's standing out.](https://b2bcopywriter.uk/ai-content-problem) [When sales goes off-scriptMarketing produces. Sales improvises.](https://b2bcopywriter.uk/sales-enablement) [When the pipeline moves too slowlyGood leads. Long waits. Lost deals.](https://b2bcopywriter.uk/long-sales-cycle)
- [Blog](https://b2bcopywriter.uk/blog)
- [Tools](https://b2bcopywriter.uk/tools)
  
  [Content Review Gap CalculatorHow much of your content ships unchecked?](https://b2bcopywriter.uk/content-review-gap-calculator) [Messaging Drift ScoreHow far has your story drifted from your product?](https://b2bcopywriter.uk/messaging-drift-score) [True Cost of a HireWhat that new role really costs in year one.](https://b2bcopywriter.uk/senior-support#true-cost-calculator)
- [FAQs](https://b2bcopywriter.uk/freelance-b2b-copywriter-faq)
- [Case Studies](https://b2bcopywriter.uk/case-studies)
- [Contact](https://b2bcopywriter.uk/contact)

# Privacy policy

Last updated: October 2026

This privacy policy explains how we collect, use and protect your personal information when you use this website, b2bcopywriter.uk.

## 1. Who we are

B2B Copywriter is a content and positioning consultancy helping B2B SaaS and enterprise tech companies communicate more effectively. For any data-related questions, contact [mike@b2bcopywriter.uk](mailto:mike@b2bcopywriter.uk).

## 2. What personal data we collect

- Your name, email address and company details if you submit a form or contact us
- Usage data such as pages visited, time on page, device type and general location, through analytics tools
- Cookie preferences and consent choices, recorded through our HubSpot cookie banner

## 3. How we use your data

We use this information to:

- Reply to enquiries and provide requested information
- Send occasional updates or resources, only if you've opted in
- Analyse site performance and improve content and user experience
- Run marketing analytics through Google Analytics 4, HubSpot and Apollo (lead enrichment), only after you've accepted marketing cookies

## 4. Legal basis for processing

We only collect and process your data when we have a lawful basis to do so, including:

- Consent, for example if you sign up for emails
- Legitimate interests, for example to analyse site traffic

You can change or withdraw consent at any time via the Cookie Settings button or by contacting us.

## 5. How long we keep your data

- Form submissions: up to 12 months
- Email subscriptions: until you unsubscribe
- Analytics data: anonymised and retained according to each provider's standard retention policy, for example Google Analytics 4 retains data for a maximum of 14 months

## 6. Your rights

Under UK GDPR, you have the right to:

- Access or correct your personal data
- Ask us to delete it
- Withdraw your consent at any time
- Lodge a complaint with the ICO if you believe your rights are being breached

## 7. Cookies

We use HubSpot for cookie consent management, and may set the following categories of cookie:

| Cookie type | Purpose | Examples |
| --- | --- | --- |
| **Essential** | Core site functionality | HubSpot session cookies |
| **Analytics** | Site usage measurement | Google Analytics 4 via Google Tag Manager |
| **Marketing** | Personalised content and lead insights | Apollo, HubSpot tracking pixels |

You can manage your choices at any time through the Cookie Settings button on this site, or via your browser.

## 8. Changes to this policy

We may update this policy occasionally. The latest version will always be available on this page.

## 9. Contact us

For anything privacy-related, contact [mike@b2bcopywriter.uk](mailto:mike@b2bcopywriter.uk).

---

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[Home](https://b2bcopywriter.uk/) [About](https://b2bcopywriter.uk/about) [Blog](https://b2bcopywriter.uk/blog) [FAQs](https://b2bcopywriter.uk/freelance-b2b-copywriter-faq) [Contact](https://b2bcopywriter.uk/contact) [Content Control](https://b2bcopywriter.uk/content-control) [Sales Enablement](https://b2bcopywriter.uk/sales-enablement) [Messaging Drift](https://b2bcopywriter.uk/messaging-drift) [Long Sales Cycle](https://b2bcopywriter.uk/long-sales-cycle) [AI Content Problem](https://b2bcopywriter.uk/ai-content-problem) [What I Write](https://b2bcopywriter.uk/b2b-copywriting-services) [Case Studies](https://b2bcopywriter.uk/case-studies) [Privacy Policy](https://b2bcopywriter.uk/privacy-policy) 

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