This privacy policy explains how we collect, use and protect your personal information when you use this website, b2bcopywriter.uk.
1. Who we are
B2B Copywriter is a content and positioning consultancy helping B2B SaaS and enterprise tech companies communicate more effectively. For any data-related questions, contact mike@b2bcopywriter.uk.
2. What personal data we collect
- Your name, email address and company details if you submit a form or contact us
- Usage data such as pages visited, time on page, device type and general location, through analytics tools
- Cookie preferences and consent choices, recorded through our HubSpot cookie banner
3. How we use your data
We use this information to:
- Reply to enquiries and provide requested information
- Send occasional updates or resources, only if you've opted in
- Analyse site performance and improve content and user experience
- Run marketing analytics through Google Analytics 4, HubSpot and Apollo (lead enrichment), only after you've accepted marketing cookies
4. Legal basis for processing
We only collect and process your data when we have a lawful basis to do so, including:
- Consent, for example if you sign up for emails
- Legitimate interests, for example to analyse site traffic
You can change or withdraw consent at any time via the Cookie Settings button or by contacting us.
5. How long we keep your data
- Form submissions: up to 12 months
- Email subscriptions: until you unsubscribe
- Analytics data: anonymised and retained according to each provider's standard retention policy, for example Google Analytics 4 retains data for a maximum of 14 months
6. Your rights
Under UK GDPR, you have the right to:
- Access or correct your personal data
- Ask us to delete it
- Withdraw your consent at any time
- Lodge a complaint with the ICO if you believe your rights are being breached
7. Cookies
We use HubSpot for cookie consent management, and may set the following categories of cookie:
| Cookie type |
Purpose |
Examples |
| Essential |
Core site functionality |
HubSpot session cookies |
| Analytics |
Site usage measurement |
Google Analytics 4 via Google Tag Manager |
| Marketing |
Personalised content and lead insights |
Apollo, HubSpot tracking pixels |
You can manage your choices at any time through the Cookie Settings button on this site, or via your browser.
8. Changes to this policy
We may update this policy occasionally. The latest version will always be available on this page.