---
title: Privacy policy
description: The privacy policy for b2bcopywriter.uk
---

[Skip to content](https://b2bcopywriter.uk/privacy-policy#main-content)

[![B2B copywriter logo](https://b2bcopywriter.uk/hs-fs/hubfs/B2B_Logo_0C031C_on_F3F4F6_2x-3.png?width=1024&height=1024&name=B2B_Logo_0C031C_on_F3F4F6_2x-3.png)Homepage](https://b2bcopywriter.uk/home-old)

- [Blog](https://b2bcopywriter.uk/blog)

[Have a word](https://b2bcopywriter.uk/privacy-policy#contact)

- [Blog](https://b2bcopywriter.uk/blog)

[Have a word](https://b2bcopywriter.uk/privacy-policy#contact)

# Privacy policy

Last updated: October 2025

This privacy policy explains how we collect, use and protect your personal information when you use our website [b2bcopywriter.uk](https://b2bcopywriter.uk/).

### 1. Who we are

We are B2BCopywriter — a content and strategy consultancy focused on helping SaaS and tech companies communicate more effectively. For any data-related questions, you can reach us at [mike@b2bcopywriter.uk](mailto:mike@b2bcopywriter.uk).

### 2. What personal data we collect

- Your name, email address and company details if you submit a form or contact us
- Usage data such as pages visited, time on page, device type and general location (through analytics tools)
- Cookie preferences and consent choices recorded through our HubSpot banner

### 3. How we use your data

 We use this information to:

- Reply to enquiries and provide requested information
- Send occasional updates or resources (only if you’ve opted in)
- Analyse site performance and improve the content and experience
- Run marketing analytics through Google Analytics 4, HubSpot, and Apollo (lead-enrichment) — only after you’ve accepted “Marketing cookies.”

### 4. Legal basis for processing

We only collect and process your data when we have a lawful basis to do so, including:

- Consent (e.g. if you sign up for emails)
- Legitimate interests (e.g. to analyse site traffic)

 You can change or withdraw consent any time via the Cookie Settings button or by contacting us.

### 5. How long we keep your data

We only keep your data for as long as necessary:

- Form submissions: up to 12 months
- Email subscriptions: until you unsubscribe
- Analytics data: anonymised and retained according to each provider’s standard retention policy (e.g. Google Analytics 4 = 14 months max).

### 6. Your rights

Under UK GDPR, you have the right to:

- Access or correct your personal data
- Ask us to delete it
- Withdraw your consent at any time
- Lodge a complaint with the ICO if you believe your rights are being breached

### 7. Cookies

We use HubSpot for cookie consent management and may set the following categories:

**Cookie type**   ** Purpose **                                                                      **Examples**  
Essential            Core site functionality                                         HubSpot session cookies  
Analytics            Site usage measurement                                 Google Analytics 4 via Google Tag Manager  
Marketing          Personalised content & lead insights       Apollo, HubSpot tracking pixels

You can manage your choices at any time through the Cookie Settings button on this site or via your browser.

### 8. Changes to this policy

We may update this policy occasionally. The latest version will always be available on this page.

### 9. Contact us

For anything privacy-related, contact mike@b2bcopywriter.uk

[![B2B Copywriter Logo](https://b2bcopywriter.uk/hs-fs/hubfs/B2B_Logo_0C031C_on_F3F4F6_2x-3.png?width=100&height=100&name=B2B_Logo_0C031C_on_F3F4F6_2x-3.png "B2B Copywriter Logo")](https://b2bcopywriter.uk)

- [Blog](https://b2bcopywriter.uk/blog)

<https://www.linkedin.com/in/copywriterforprofessionals/>[mailto:mailto:mike@b2bcopywriter.uk](mailto:mailto:mike@b2bcopywriter.uk)[tel:07966136037](tel:07966136037)

---

[Privacy Policy](https://www.b2bcopywriter.uk/privacy-policy) · © 2026 B2B Copywriter. All rights reserved.

 Cookie Settings