Expertise that's on-demand, not on payroll.
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Hiring senior marketing talent is a big upfront outlay before it's ever useful.
Agency fees, job ads, weeks of interviews. £15k gone before anyone's written a word.
Systems, access, getting across the product. Useful by month three, if you're lucky.
NI, pension, kit. Add 30-40% to whatever's on the job ad.
Fine when the work's steady. Awkward when it isn't.
Put in a salary. See the real number, and what fractional support costs instead.
Same judgement. Smaller costs.
No shortlist. No six weeks of interviews. Just the expertise.
Fifteen years in enterprise tech. Five years in agency
More when you're swamped. Less when you're not.
Numbers not vibes
Created new gated assets for a SaaS scale-up that outperformed the old bests by 20%.
Content lead for integrated ABM campaigns that smashed the sales target and grew pipeline.
Increased nurture CTRs with tailored, test-ready email flows that moved prospects to demo faster.
Fifteen years writing for organisations where the buyer was smart and the margin for error was zero. Meta. Google Cloud. Enterprise tech, AI infrastructure, compliance.
No recruitment process, no onboarding, no desk. Just senior thinking, when you need it.
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Send me something you've been working on. I'll share some notes on what's working and what isn't.
No pitch. No obligation. You just decide if it's useful.
If the workload doesn't justify a hire, let's talk about what does.
Steps into the workflow wherever the pressure is highest. Reviewing and tightening copy, writing the tricky pieces that are taking too long, or being the senior eye that catches what slips through. Senior editorial support without the overhead of a full-time hire.
More than the salary on the job ad. Recruitment fees run 15-25% of first-year salary if you use an agency. National Insurance and pension add another 20-25% on top of base pay. Use the calculator on this page to see the real number for a specific salary.
Mostly depth of integration and level of judgement. A freelancer typically executes a defined brief. Fractional support operates at a more senior, strategic level, shaping the thinking as well as writing the words, and sits closer to the team on an ongoing basis rather than delivering a one-off piece.
Days, not months. There's no job spec to write, no shortlist to interview, no notice period to wait out. The ramp-up is limited to getting across your specific product and market, which for an experienced senior operator takes days rather than the three to four months a new permanent hire typically needs.
When the workload is genuinely constant and growing, and you need someone embedded in the day-to-day operational rhythm of the business long-term. Fractional support is the better fit when the need is real but variable, project-based, or you're not yet sure the workload justifies a full salary and everything that comes with it.
No, fractional models exist across marketing, finance, and operations roles. This page specifically covers senior editorial and content support, the same judgement and experience you'd expect from a Head of Content or senior marketing hire, without the recruitment process or the permanent commitment.