What does a B2B copywriter actually do?

A B2B copywriter helps businesses speak to other businesses — clearly, confidently, and persuasively. That might mean writing landing pages that convert, blogs that build trust, or product sheets that explain complex stuff without putting anyone to sleep.

Do you offer strategy as well as writing?

Yes — especially if it helps the copy work harder. If you're still figuring out what to say, who to say it to, or how to say it best, I can help shape the messaging as well as deliver the final copy.

How long does a project usually take?

Depends on the size, but as a ballpark: Blog post = 3–5 days, Landing page = about a week, Larger projects (like a website or email series) = 2–3 weeks. If you're on a deadline, just shout — if I can flex, I will.

How do you get the tone of voice right?

I’ll ask the right questions, read what you’ve already written, listen closely to how you talk about the business, and then mirror it all back in the copy — just sharper.

Do you use AI tools like ChatGPT?

Sometimes — as a thought-starter, never a shortcut. The thinking, structuring, rewriting and polishing? All me. You get copy that sounds human, not hallucinated.

B2B Copywriter

Can you write for technical industries you’ve never worked in?

Yes. I’ve written for SaaS, AI, compliance and more. My process always starts with a deep dive into your market, your buyers, and your goals. That means I can get up to speed quickly and make sure every word speaks directly to your audience.

We already have a content team. Where would you fit in?

I often act as an extra pair of hands when teams are stretched. Sometimes that’s ghostwriting with subject-matter experts, sometimes it’s building nurture flows or refreshing product pages so your in-house team can focus on strategy.

What if we don’t have a clear brief?

No problem. Part of my job is helping teams shape the brief. I’ll ask the right questions, clarify goals and audience, and then get to work. It keeps things efficient and ensures the copy actually does the job you need.

Can you support lean or fast-moving marketing teams?

Absolutely. A lot of my clients are exactly that: small or overstretched teams who need experienced support without hand-holding.

Whether you’re short on bandwidth, clarity or just time, I can turn vague ideas into polished, on-brand content (fast).

→ I've written more about how lean teams can still beat the big teams here

How quickly can you turn things around?

For most projects, I deliver first drafts within a week. Bigger pieces (like whitepapers or nurture programmes) take longer, but we’ll agree milestones upfront so you always know where we are.

Do you charge by the hour, the project, or the day?

I usually work on a day rate, but I’m flexible: for defined projects I can quote a fixed fee. Either way, I’ll give you a clear estimate before we start so there are no surprises.

Do you use Gen AI tools like ChatGPT?

Sometimes, but never as a shortcut. The thinking, structuring, rewriting and polishing? That’s all me.

What AI does give me is scale: I know how to plug into the same tools your marketing team is experimenting with, so we can speed up research, ideation or data structuring without losing the human voice.

→ I’ve written more about how AI scales creativity here.

What kind of results have you delivered?

For one SaaS team, nurture copy I created doubled pipeline. A blog I built drove £2M inbound pipeline in three years. And gated content I created outperformed industry benchmarks by 20%. Every client’s different, but I focus on copy that builds trust and moves numbers.

Do you work directly with sales and PMMs or just marketing?

I work across all three. For sales, that might mean battlecards, one-pagers, or pitch decks. For PMMs, it’s launches, messaging guides, and product sheets. And for marketing, it’s campaigns, nurture flows, and landing pages. The real payoff comes when I can bridge them — keeping your story consistent end-to-end.

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