MarketingCommunication
B2B Copywriter FAQs
The questions about B2B copywriting you wanted to ask but never did.
What does a B2B copywriter actually do?
A B2B copywriter helps businesses speak to other businesses clearly, confidently and persuasively. That might mean writing landing pages that convert, blogs that build trust, or product sheets that explain complex stuff without putting anyone to sleep.
Do you offer strategy as well as writing?
Yes! Especially if it helps the copy work harder. If you're still figuring out what to say, who to say it to or how to say it best, I can help shape the messaging as well as deliver the final copy.
How long does a project usually take?
Depends on the size, but as a ballpark:
- Blog post = 3–5 days
- Landing page = about a week
- Larger projects (like a website or email series) = 2–3 weeks
If you're on a deadline, just shout. if I can flex, I will.
How do you get the tone of voice right?
I’ll ask the right questions, read what you’ve already written, listen closely to how you talk about the business. And then mirror it all back in the copy (just sharper).
Do you use Gen AI tools like ChatGPT?
Sometimes as a thought-starter but never a shortcut. The thinking, structuring, rewriting and polishing? All me. You get copy that sounds human, not hallucinated.
Can you support lean or fast-moving marketing teams?
Absolutely. In fact, I often work with small or overstretched teams that need experienced support without hand-holding. Whether you're short on bandwidth, clarity or just time, I can help turn vague ideas into polished, on-brand content (and fast).
Do you only write for tech companies?
Not at all. I’ve worked across SaaS, fintech, legal, professional services, logistics, events, and more. So I know how to adapt to different audiences even when the subject matter’s niche or complex. Especially when it's complex.
What do clients usually come to you for?
Most clients need someone who can take rough input — a messy brief, a product doc or just a one-liner — and turn it into something sharp and usable. That might be a landing page, a nurture sequence, a product sheet or a blog series. And they usually stick around for more.
Ready to start your next project?
Get in touch.