About Mike Sharkey | Senior B2B Copywriter & Editorial Partner

Hi. I'm Mike.

I started in Meta's creative studio, turning complex products into clear, commercially usable stories. At Google Cloud, I worked across product marketing, enterprise sales and AI. Spaces where clarity isn't optional.

What I learned was editorial discipline under pressure. Keeping the message aligned as products evolve. Making sure it holds up in front of serious buyers.

And I love it.

Now I bring that discipline to UK and EU teams working on complex products, platforms and propositions as their organisations scale.

My job is simple. Make sure the story holds.

When it does, launches land faster, campaigns perform better and sales stop filling in the gaps.

Connect on LinkedIn

Where stories start to drift

As SaaS companies scale, the narrative rarely breaks beyond repair. It fragments, slowly. A new launch here. A regional tweak there. A sales team making stuff up everywhere. As time goes by, the story loses shape.

Campaigns take longer to ship
Feedback loops become really painful
Sales decks take on a life of their own
Product and marketing start speaking different languages

More content doesn't fix unclear positioning. Senior editorial judgement does.

Without it, things slow down and results start to slip.

Senior support. Fractional cost.

—

How I work

You don't always need a permanent hire. You need consistent editorial judgement and someone to do the work. With me, you get both.

Fractional editorial partner

Ongoing, embedded support with a reliable weekly rhythm for as long as you need it.

A steady editorial presence inside your team
Positioning support as product evolves
Launches reviewed before they go live
Protected cross-channel consistency
Strategy shaped. Copy written.

Check availability

Defined, high-impact projects

Focused senior input when a shorter term project needs sharpening or shipping.

Messaging and positioning resets
Website and narrative rewrites
Sales enablement alignment
Campaign and launch copy
Deep editorial reviews

Request a review

Also worth a look

Content Control

AI means teams are shipping more than ever. Staying on top of it all is harder. If that sounds familiar, this one's for you.

Take a look

—

How it works

+20%

Lead gen for SaaS scaleup

Created new gated assets for a SaaS scale-up that outperformed the old bests by 20%.

2×

Sales target for Enterprise Tech

Content lead for integrated ABM campaigns that smashed the sales target and grew pipeline.

+5%

Click through rate for AI startup

Increased nurture CTRs with tailored, test-ready email flows that moved prospects to demo faster.

Make sure your story holds

If you need senior editorial support without adding headcount, I'm happy to have a quick chat. No hard sell. Just a quick call to see if it's worth fixing.