+20% lead gen for SaaS scaleup
Created new gated assets for a SaaS scale-up that outperformed the old bests by 20%
When your team’s swamped, I slot straight in. I can pick up a brief, understand the audience and deliver copy that works without endless back-and-forth or the expense of hiring full time employees.
Budgets are tight. I help lean marketing teams feel mighty by repurposing, refreshing and optimising what they already have. And by creating new content that hits the brief and does the job.
Created new gated assets for a SaaS scale-up that outperformed the old bests by 20%
Increased nurture CTRs by 5% with tailored, test-ready email flows that moved prospects to demo faster.
From SaaS to AI to professional services, I’ve spent 15+ years breaking down technical topics into copy that actually engages. No jargon, no fluff (no eye-rolls).
AI isn’t here to replace creativity, but it can help scale it. I know when to lean on tools and when to keep it human. The result: faster turnarounds and more consistent output.
From nurture emails to case studies, I write content that keeps prospects warm, gives sales something solid and helps move deals from stuck to signed.
Trusted by teams at Meta, Google Cloud, TravelPerk and more. Want to see examples? I’m happy to share links. Just ask!
Say hello at mike@b2bcopywriter.uk or fill out the form.