Words that do the business
Hi. I'm Mike.
Senior copywriting and editorial judgement without the overhead.
Senior copywriting and editorial judgement without the overhead.
Shitloads of experience. Support on your terms. Words that do the business.
Senior thinking before a single word gets written. I've been in enough briefings and brainstorms to know a good idea from one that dies slowly over a thousand reviews.
Project-based when you need a thing doing (and doing right). Or more regular support when you want something longer term. Either way, I get up to speed and get on with it.
I'm not here just to make the copy prettier. I'm here to make it work harder. That means fewer rewrites, faster sign-off and content that does what you want it to do.
I started in Meta's creative studio, turning complex products into clear, commercially usable stories. At Google Cloud, I worked across product marketing, enterprise sales and AI. Spaces where clarity isn't optional.
What I learned was editorial discipline under pressure. Keeping the message aligned as products evolve. Making sure it holds up in front of serious buyers.
Fifteen years of that sharpens your instincts. You learn to spot the sentence that'll die in review. You learn the difference between a launch that lands and one that limps.
Not vibes. Numbers.
Created new gated assets for a SaaS scale-up that outperformed the old bests by 20%.
Content lead for integrated ABM campaigns that smashed the sales target and grew pipeline.
Increased nurture CTRs with tailored, test-ready email flows that moved prospects to demo faster.
If this sounds like you, you're in the right place.
Send me a piece of content you're working on. I'll share some notes, you decide if they're useful.