I started in Meta’s creative studio, turning complex products into clear, commercially usable stories. At Google Cloud, I worked across product marketing, enterprise sales and AI. Spaces where clarity isn’t optional.
What I learned was editorial discipline under pressure. Keeping the message aligned as products evolve. Making sure it holds up in front of serious buyers.
And I love it.
Now I bring that discipline to UK and EU SaaS teams of all sizes as their products, platforms and organisations scale.
My job is simple. Make sure the story holds.
When it does, launches land faster, campaigns perform better and sales stop filling in the gaps.
As SaaS companies scale, the narrative rarely breaks beyond repair. It fragments, slowly.
A new launch here. A regional tweak there. A sales team making stuff up everywhere. As time goes by, the story loses shape.
More content doesn’t fix unclear positioning. Senior editorial judgement does.
Without it, things slow down and results start to slip.
SENIOR SUPPORT. FRACTIONAL COST.
Ongoing, embedded support with a reliable weekly rhythm for as long as you need it.
Created new gated assets for a SaaS scale-up that outperformed the old bests by 20%
Increased nurture CTRs by 5% with tailored, test-ready email flows that moved prospects to demo faster.
This approach tends to work well when:
If you need senior editorial support without adding headcount, I’m happy to have a quick chat. No hard sell. Just a quick call to see if it’s worth fixing.
