Words that do the business

Hi. I'm Mike.

I started in Meta's creative studio, turning complex products into clear, commercially usable stories. At Google Cloud, I worked across product marketing, enterprise sales and AI. Spaces where clarity isn't optional.

What I learned was editorial discipline under pressure. Keeping the message aligned as products evolve. Making sure it holds up in front of serious buyers.

When it does, launches land faster, campaigns perform better and sales stop filling in the gaps.

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Mike Sharkey, B2B Copywriter
Meta Google Cloud Google Workspace Perk Usercentrics Imeld.ai DataGuard EY Meta Google Cloud Google Workspace Perk Usercentrics Imeld.ai DataGuard EY

Where stories start to drift

As SaaS companies scale, the narrative rarely breaks beyond repair. It fragments, slowly. A new launch here. A regional tweak there. A sales team making stuff up everywhere. As time goes by, the story loses shape.

  • Campaigns take longer to ship
  • Feedback loops become really painful
  • Sales decks take on a life of their own
  • Product and marketing start speaking different languages

More content doesn't fix unclear positioning. Senior editorial judgement does.

Without it, things slow down and results start to slip.

Senior support. Fractional cost.

Keeping the story aligned as you scale

You don't always need a permanent hire. You need consistent editorial judgement and someone to do the work. With me, you get both.

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How I work

Consistent editorial judgement and someone to do the work. You get both.

Ongoing

Fractional editorial partner

Ongoing, embedded support with a reliable weekly rhythm for as long as you need it.

  • A steady editorial presence inside your team
  • Positioning support as product evolves
  • Launches reviewed before they go live
  • Protected cross-channel consistency
  • Strategy shaped. Copy written.
Check availability
Project-based

Defined, high-impact projects

Focused senior input when a shorter term project needs sharpening or shipping.

  • Messaging and positioning resets
  • Website and narrative rewrites
  • Sales enablement alignment
  • Campaign and launch copy
  • Deep editorial reviews
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Also worth a look

Content Control

AI means teams are shipping more than ever. Staying on top of it all is harder. If that sounds familiar, this one's for you.

Take a look
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Proof it works

+20%

Lead gen for SaaS scaleup

Created new gated assets for a SaaS scale-up that outperformed the old bests by 20%.

2×

Sales target for Enterprise Tech

Content lead for integrated ABM campaigns that smashed the sales target and grew pipeline.

+5%

Click through rate for AI startup

Increased nurture CTRs with tailored, test-ready email flows that moved prospects to demo faster.

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When this works best

Try before you buy

Send me a piece of content you're working on. I'll share some notes, you decide if they're useful.

Get a free content review