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Freelance B2B copywriter. Proven results.

Helping lean marketing teams turn complex products into clear, engaging copy that builds trust and accelerates deals.

Why teams bring me in

  • You’re juggling campaigns, sales requests and leadership updates. Content always slips
  • Shrinking budgets, bigger targets: You need results without bloated agency fees
  • Pressure to innovate (hello, AI): Everyone wants fresh ideas and smarter ways of working
  • You need a B2B copywriter who can make the technical and complex sound simple
  • It's hard to find writers who just “get it” and you don’t have time to spoon-feed every brief
b2b copywriting expertise

Hit deadlines without the drama

When your team’s swamped, I slot straight in. I can pick up a brief, understand the audience and deliver copy that works without endless back-and-forth or the expense of hiring full time employees.

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Get more from less

Budgets are tight. I help lean marketing teams feel mighty by repurposing, refreshing and optimising what they already have. And by creating new content that hits the brief and does the job.

15+ years of B2B content experience

+20% lead gen for SaaS scaleup

Created new gated assets for a SaaS scale-up that outperformed the old bests by 20%

2x'd the sales target for Enterprise Tech

Content lead for integrated ABM campaigns that smashed the sales target and grew pipeline.

+5% Click Through Rate for AI startup

Increased nurture CTRs by 5% with tailored, test-ready email flows that moved prospects to demo faster.

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Make the complex simple (but never dull)

From SaaS to AI to professional services, I’ve spent 15+ years breaking down technical topics into copy that actually engages. No jargon, no fluff (no eye-rolls).

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Smarter content, faster

AI isn’t here to replace creativity, but it can help scale it. I know when to lean on tools and when to keep it human. The result: faster turnarounds and more consistent output.

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Content that builds trust and lands deals

From nurture emails to case studies, I write content that keeps prospects warm, gives sales something solid and helps move deals from stuck to signed.

Book a 20-min chat

How we can help

Blogs & thought leadership

Build trust and authority with content that gets read, shared, and remembered (not just published).

Landing pages & website copy

Turn browsers into buyers with copy that’s clear, on-brand, and conversion-friendly.

Email nurture & campaigns

Keep prospects engaged during long sales cycles with sequences that feel human, not robotic.

Case studies & sales enablement

Give your sales team proof they can put in front of any prospect. Sharp, credible and effective.

Executive ghostwriting

Position your leaders as experts with posts that cut through the noise and grow your reach.

Whitepapers & reports

Deep-dive assets that give weight to your story. Ideal for enterprise buyers, grant committees and investors.

Trusted by leading companies

Trusted by teams at Meta, Google Cloud, TravelPerk and more. Want to see examples? I’m happy to share links. Just ask!

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From the B2B Blog