Usual questions. Straight answers

Yes. A decade of B2B tech, SaaS, AI infrastructure, compliance and enterprise HR means most briefs land in familiar territory. When they don't, I get up to speed fast. The process starts with your market, your buyers and what a good outcome looks like.

Wherever the pressure is. Sometimes that's ghostwriting with subject-matter experts. Sometimes it's rebuilding a nurture programme or tightening a product page so the in-house team can focus on strategy. The role shapes itself around what's needed.

Most don't. Shaping the brief is part of the job. A few good questions at the start saves a lot of rework later.

That's most of the teams I work with. Small, stretched, moving fast. The point is experienced support without the overhead. Someone who slots in, gets it quickly and doesn't need managing.

For most projects, I deliver first drafts within a week. Bigger pieces (like whitepapers or nurture programmes) take longer, but we'll agree milestones upfront so you always know where we are.

Usually a day rate. For defined projects, a fixed fee. Either way, you get a clear number before we start.

For research and grunt work, yes. Never for the voice. The thinking and the writing are mine. That's the whole point.

Nurture copy that doubled pipeline for a SaaS team. A content programme that drove £2M inbound pipeline over three years. Gated content that outperformed industry benchmarks by 20%. The specifics vary. The focus is always the same: copy that builds trust and moves numbers.

Across all three. Sales gets battlecards, one-pagers and deck copy. PMMs get launch messaging, positioning frameworks and product sheets. Marketing gets campaigns, nurture flows and landing pages. The real value is when I can bridge them to keep the story consistent from first touch to closed deal.