FAQs

The usual questions

If there's something else on your mind, mike@b2bcopywriter.uk

Can you write for technical industries you've never worked in?

Yes. A decade of B2B tech (SaaS, AI infrastructure, compliance, enterprise HR) means most briefs land in familiar territory. When they don't, I get up to speed fast. The process starts with your market, your buyers and what a good outcome really looks like.

We already have a content team. Where would you fit in?

Wherever the pressure is. Sometimes that's ghostwriting with subject-matter experts. Sometimes it's rebuilding a nurture programme or tightening a product page so the in-house team can focus on strategy. The role shapes itself around what's needed.

What if we don't have a clear brief?

Most don't. Shaping the brief is part of the job. A few good questions at the start saves a lot of rework later.

Can you support lean or fast-moving marketing teams?

That's most of the teams I work with. Small, stretched, moving fast. The point is experienced support without the overhead. Someone who slots in, gets it quickly and doesn't need managing.

How quickly can you turn things around?

First drafts within a week for most projects. Longer pieces like whitepapers, nurture programmes, full messaging frameworks can take a little longer. Milestones get agreed upfront so there are no surprises.

Do you charge by the hour, the project, or the day?

Usually a day rate, but for defined projects a fixed fee works too. Either way, you get a clear number before we start.

Do you use AI tools like ChatGPT?

For research and grunt work, yes. Never for the voice. The thinking and the writing are mine.

Do you work on retainer?

Yes. For teams who need consistent senior editorial support, a retainer is usually the most efficient setup. One to two days per week, embedded in your workflow, for as long as you need it.

What kind of results have you delivered?

Nurture copy that doubled pipeline for a SaaS team. A content programme that drove £2M inbound pipeline over three years. Gated content that outperformed industry benchmarks by 20%. The specifics vary. The focus is always the same: copy that builds trust and moves numbers.

Do you work directly with sales and PMMs or just marketing?

Across all three. Sales gets battlecards, one-pagers and deck copy. PMMs get launch messaging, positioning frameworks and product sheets. Marketing gets campaigns, nurture flows and landing pages. The real value is when I can bridge them, keeping the story consistent from first touch to closed deal.

Can I see examples of your work?

Most of it is under NDA, but I can share relevant samples and talk through the brief, the approach and the outcome in a conversation. Drop me a line and we'll find something that fits your brief.

How do I know if this is right for us?

Send me something. A homepage, a nurture email, a product page. I'll share some honest notes within 48 hours: what's working, what isn't and why. No pitch, no obligation. You just decide if the notes are useful.