---
title: FAQs | B2B Copywriter
description: Everything you wanted to know about working with a senior B2B copywriter. Pricing, turnaround, process and results all answered.
image: https://b2bcopywriter.uk/hubfs/b2b_copywriter_og_social_image.svg
---

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  [When you need help, not headcountSenior thinking. No recruitment.](https://b2bcopywriter.uk/senior-support) [When everyone sounds the sameEveryone's publishing. Nobody's standing out.](https://b2bcopywriter.uk/ai-content-problem) [When sales goes off-scriptMarketing produces. Sales improvises.](https://b2bcopywriter.uk/sales-enablement) [When the story stops keeping upThe product moves. The message doesn't.](https://b2bcopywriter.uk/messaging-drift) [When AI makes you lose controlMore output. Less coherence.](https://b2bcopywriter.uk/content-control) [When the pipeline moves too slowlyGood leads. Long waits. Lost deals.](https://b2bcopywriter.uk/long-sales-cycle)
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FAQs

# The usual questions

If there's something else on your mind, [mike@b2bcopywriter.uk](mailto:mike@b2bcopywriter.uk)

01

## Working with me

How I fit into your team and handle briefs.

### Can you write for technical industries you've never worked in?

Yes. A decade of B2B tech (SaaS, AI infrastructure, compliance, enterprise HR) means most briefs land in familiar territory. When they don't, I get up to speed fast. The process starts with your market, your buyers and what a good outcome really looks like.

### We already have a content team. Where would you fit in?

Wherever the pressure is. Sometimes that's ghostwriting with subject-matter experts. Sometimes it's rebuilding a nurture programme or tightening a product page so the in-house team can focus on strategy. The role shapes itself around what's needed.

### What if we don't have a clear brief?

Most don't. Shaping the brief is part of the job. A few good questions at the start saves a lot of rework later.

### Can you support lean or fast-moving marketing teams?

That's most of the teams I work with. Small, stretched, moving fast. The point is experienced support without the overhead. Someone who slots in, gets it quickly and doesn't need managing.

02

## Pricing & turnaround

Clear, flexible and no surprises.

### How quickly can you turn things around?

First drafts within a week for most projects. Longer pieces like whitepapers, nurture programmes, full messaging frameworks can take a little longer. Milestones get agreed upfront so there are no surprises.

### Do you charge by the hour, the project, or the day?

Usually a day rate, but for defined projects a fixed fee works too. Either way, you get a clear number before we start.

### Do you use AI tools like ChatGPT?

For research and grunt work, yes. Never for the voice. The thinking and the writing are mine.

### Do you work on retainer?

Yes. For teams who need consistent senior editorial support, a retainer is usually the most efficient setup. One to two days per week, embedded in your workflow, for as long as you need it.

03

## Results & proof

What you can expect from working together.

### What kind of results have you delivered?

Nurture copy that doubled pipeline for a SaaS team. A content programme that drove **£2M inbound pipeline over three years**. Gated content that outperformed industry benchmarks by 20%. The specifics vary. The focus is always the same: copy that builds trust and moves numbers.

### Do you work directly with sales and PMMs or just marketing?

Across all three. Sales gets battlecards, one-pagers and deck copy. PMMs get launch messaging, positioning frameworks and product sheets. Marketing gets campaigns, nurture flows and landing pages. The real value is when I can bridge them, keeping the story consistent from first touch to closed deal.

### Can I see examples of your work?

Most of it is under NDA, but I can share relevant samples and talk through the brief, the approach and the outcome in a conversation. [Drop me a line](mailto:mike@b2bcopywriter.uk) and we'll find something that fits your brief.

### How do I know if this is right for us?

Send me something. A homepage, a nurture email, a product page. I'll share some honest notes within 48 hours: what's working, what isn't and why. No pitch, no obligation. You just decide if the notes are useful.

## Trusted by leading companies

Trusted by teams at Meta, Google Cloud, Perk, Usercentrics and more. Want to see examples? [Just ask.](mailto:mike@b2bcopywriter.uk)

![Meta](https://b2bcopywriter.uk/hubfs/Meta_lockup_positive%20primary_RGB.svg) ![Google Cloud](https://b2bcopywriter.uk/hubfs/logo_googleCloud.png) ![Google Workspace](https://b2bcopywriter.uk/hubfs/Logo_google_workspace.png) ![Perk](https://b2bcopywriter.uk/hubfs/Perk_PerkGreen.jpg) ![Usercentrics](https://b2bcopywriter.uk/hubfs/Logo_blue_Usercentrics.svg) ![Imeld.ai](https://b2bcopywriter.uk/hubfs/IMELD%20logo.svg) ![DataGuard](https://b2bcopywriter.uk/hubfs/DG%20logo%20v2.png) ![EY](https://b2bcopywriter.uk/hubfs/EY%20Logo.jpeg)

Something else?

Something we haven't covered? Drop a line to [mike@b2bcopywriter.uk](mailto:mike@b2bcopywriter.uk)

—

## From the B2Blog

![Why all B2B content is starting to sound the same](https://b2bcopywriter.uk/hubfs/AI%20content%20is%20dead%20behind%20the%20eyes%20(1).png)

B2B Marketing

### [Why all B2B content is starting to sound the same (and what to do about it)](https://b2bcopywriter.uk/blog/ai-b2b-content-sounds-the-same)

![The real reason your sales cycle is four months long](https://b2bcopywriter.uk/hubfs/A%20conceptual%20studio%20shot%20showing%20a%20beam%20of%20light%20refracting%20through%20scattered%20glass%20fragments%2c%20splitting%20into%20disorganised%20colours.%20As%20the%20light%20travels%2c%20it%20converges%20again%20into%20a%20single%20sharp%20violet%20(%237c3aed)%20beam%20cutting%20across%20a%20dark%20bac.jpg)

B2B Marketing

### [The real reason your sales cycle is four months long](https://b2bcopywriter.uk/blog/sales-cycle-messaging-clarity)

![What happens when your product evolves but your story doesn't](https://b2bcopywriter.uk/hubfs/messaging%20drift.png)

B2B Marketing

### [What happens when your product evolves but your story doesn't](https://b2bcopywriter.uk/blog/post-launch-messaging-alignment)

## Get a free, no-obligation content review

Send me something. A homepage, a nurture email, a product page. I'll share honest notes within 48 hours.

[Send something over](https://b2bcopywriter.uk/contact)

---

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