The B2Blog

Notes and queries from the frontline of B2B marketing

Practical perspectives for teams working on complex products.

B2B

How to write B2B case studies that really move deals

May 29, 2026

why sales enablement content doesn't get used

B2B

Why B2B sales enablement content doesn't get used (and what to do about it)

May 29, 2026

AI

The AI vanilla killer: why editorial judgement is more important than ever

May 21, 2026

B2B

The real reason your sales cycle is four months long

November 27, 2025

B2B

What happens when your product evolves but your story doesn’t

October 10, 2025

ESG copy that wins customers

Marketing

ESG copy that wins customers (and keeps investors happy)

June 20, 2025

Cleantech messaging and copywriting

Marketing

Planet-saver and profit-driver: A cleantech messaging shift

June 17, 2025

How to scale content without adding headcount

AI

Scaling content without scaling headcount: How to hire smarter in B2B

May 30, 2025

Small marketing teams can still beat big teams

B2B

How small product and marketing teams can beat the big guys

May 23, 2025

AI dosen't replace creativity

AI

AI doesn’t replace creativity, it scales it

May 21, 2025

Make your words work harder.

If your story's not holding anymore, let's fix it.

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