The B2Blog

Notes and queries from the frontline of B2B marketing

Practical perspectives for marketing leaders with complex products and big ideas.

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Your competitors can publish 50 articles a week. So what?

AI

Your competitors can publish 50 articles a week. So what?

Your buyers haven't gained any extra hours to read it all. Why publishing more spends brand equity, and what a good editor protects instead.

October 12, 2026Read the article →

What’s wrong with our marketing copy?

B2B

What's the cost of bad B2B messaging?

November 03, 2026

What’s wrong with our marketing copy?

Marketing

What’s wrong with our marketing copy?

October 27, 2026

Types of B2B sales enablement content, sorted by the question they answer

B2B

Types of B2B sales enablement content (sorted by the question they answer)

October 25, 2026

How to manage a flat B2B marketing budget without more headcount

Marketing

How to manage a flat B2B marketing budget without more headcount

October 6, 2026

How to write B2B case studies that really move deals

B2B

How to write B2B case studies that really move deals

May 29, 2026

Why B2B sales enablement content doesn't get used

B2B

Why B2B sales enablement content doesn't get used (and what to do about it)

May 23, 2026

The AI vanilla killer

AI

The AI vanilla killer: why editorial judgement is more important than ever

May 21, 2026

The real reason your sales cycle is four months long

B2B

The real reason your sales cycle is four months long

November 27, 2025

What happens when your product evolves but your story doesn't

B2B

What happens when your product evolves but your story doesn't

October 10, 2025

ESG copy that wins customers

Marketing

ESG copy that wins customers (and keeps investors happy)

June 20, 2025

Planet-saver and profit-driver cleantech messaging

Marketing

Planet-saver and profit-driver: A cleantech messaging shift

June 17, 2025

Scaling content without scaling headcount

AI

Scaling content without scaling headcount: How to hire smarter in B2B

May 30, 2025

How small teams beat big marketing

B2B

How small product and marketing teams can beat the big guys

May 23, 2025

AI doesn't replace creativity it scales it

AI

AI doesn't replace creativity, it scales it

May 21, 2025

Two tools worth 10 minutes

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