B2B Marketing
How to manage a flat B2B marketing budget without more headcount
Budgets aren't growing. The job isn't shrinking. Here's what to protect, what to buy differently, and how to make the case for what comes next.
Practical perspectives for teams working on complex products.
Budgets aren't growing. The job isn't shrinking. Here's what to protect, what to buy differently, and how to make the case for what comes next.
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If the content's going out but it's not doing enough, let's fix it.