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For marketing leaders who want to move fast without losing control.
Your hiring budget just got killed. You've got 12 more AI drafts to review. It's a massive to-do list and there are only so many ways to clear it.
Can't hire or won't hire. Sometimes you just need the thinking, this week.
Learn more →The plan changes. The expectation to keep up never does (and never will).
Learn more →Turns out 'faster' content and 'better' content aren't the same thing after all.
Learn more →What you're selling keeps evolving, whether the message is ready or not.
Learn more →I work with CMOs and marketing leaders who need senior editorial support, sharpish.
Senior thinking upfront means less second-guessing later. Fewer rewrites, faster launches and less back-and-forth.
See how → PositioningClear positioning that holds across product launches, regions and partners without rewriting the whole story every quarter.
See how → AI & EditorialA senior editorial eye that gives your content a point of view AI alone won't get you.
See how → ImpactMessaging that works for sales decks, internal comms and high-stakes conversations.
See how →Not vibes. Numbers.
Created new gated assets for a SaaS scale-up that outperformed the old bests by 20%.
Content lead for integrated ABM campaigns that smashed the sales target and grew pipeline.
Increased nurture CTRs with tailored, test-ready email flows that moved prospects to demo faster.
I help B2B SaaS companies keep their story clear as they scale. That means fewer review loops, faster sign-off and launches that land first time.
I've spent a decade writing for some of the most complex organisations and industries in the world. Meta. Google Cloud. Enterprise tech, AI infrastructure, compliance. Places where the volume is high, the stakes are real and vague messaging gets found out fast.
I work with marketing leaders who need senior editorial support without adding to the headcount. Someone who gets it quickly, ramps up fast and delivers something worth reading.
Fewer rewrites. Faster sign-off. Launches that land.
More about me →
If it's B2B, complex, and high-stakes, I've already worked on something similar.
Positioning frameworks, messaging houses and product story docs that align marketing, sales and leadership.
ICP narratives, value propositions and homepage rewrites grounded in real buying drivers.
Campaign copy, landing pages and launch assets shaped with senior oversight from day one.
Sales decks, one-pagers and case studies designed to move deals forward.
Website, enablement and product messaging that works across regions and partners.
Experienced editorial lead keeping positioning tight, launches sharp and messaging aligned. One day a week or one project at a time.
Send me something you've been working on. A blog post, a campaign email, a product page. I'll share some notes, you decide if they're useful.
If the content's going out but it's not doing enough, let's fix it.
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