£2M+ in pipeline. 2× sales targets. Real B2B copywriting and positioning work where the names are anonymous, but the numbers are not.
A category-defining enterprise collaboration platform needed a blog that could attract buyers who didn't even know the product existed. Built from eight product-relevant content pillars and 347 supporting blogs.
Read the case studyA global technology platform selling into large enterprises needed one product story to land differently across senior decision-makers, functional buyers and end-user champions. Built as reusable campaign frameworks.
Read the case studyDigital sovereignty is strategically important but hard to connect to immediate business decisions. Reframed around control, resilience and regulatory exposure for a leading cloud infrastructure provider's nurture programme.
Read the case studyA professional membership body needed to sound more authoritative without becoming boring, and needed a new enterprise product to appeal to CIOs aswell as individual practitioners. Full positioning and audience-segmentation rebuild.
Read the case studyLong-form HR guides answered "what the product does" instead of what someone searching the topic actually needed. Restructured for search intent, definition-led openings and AI Overview extractability across a UK HR SaaS platform.
Full write-up coming soonA UK HR SaaS platform was evolving its positioning towards an "Intelligent HR Platform." Every page needed to reflect the same strategic narrative while staying commercially useful to buyers, across dozens of pages and audience segments.
Full write-up coming soonA UK HR SaaS platform had invested heavily in ethnographic research and ICP work. The challenge was turning hundreds of pages of insight into landing pages, benefit sections and proof blocks people would actually read.
Full write-up coming soonA consent management and privacy-tech platform needed a sales story that worked across industries without turning into a legal or product-heavy presentation. Reframed privacy from a compliance obligation into a growth enabler.
Full write-up coming soon"Privacy-Led Marketing" was a strategic idea rather than a product customers already understood. Built a customer-facing argument around changing regulation, trust and marketing performance for a privacy-tech platform.
Full write-up coming soonA B2B travel management platform needed a nurture programme speaking to business leaders, finance teams, travel managers and travellers without becoming generic feature emails. Five-part sequence built around recognisable jobs and pain points.
Full write-up coming soonA B2B travel platform wanted to test whether recognisable customer names could re-engage cold and content-syndication leads, without producing the usual logo parade. Built a short campaign connecting real customer stories to a clear reason to click.
Full write-up coming soonHigh-intent pages at a UK HR SaaS platform were written around product features rather than buyer problems. Built a repeatable editorial framework mapping each page to a specific audience and stage of awareness before touching a word of copy.
Full write-up coming soonSend me a piece of content you're working on. I'll share some honest notes, you decide if they're useful.